Define the creative concept that supports the communications for the pre-opening sales tickets for early summer 2024.

Every year in March, the end of winter, we project ourselves towards the first escapes of summer, June. For all of us, it’s a small breath take before the long period of work we will first have to go through.

Taking tickets for an upcoming weekend is entering a bubble outside of time, offering yourself a small relief by projecting your mind onto a perspective of delightful and comforting moments.

Visually represent this metaphorical tunnel… a real one (the shape recalling the SNCF Connect logo).

A view from the  train on rails which leads to an idyllic French landscape, unexplored because fantasized. A weekend that has already a taste of summer.