Define the creative concept that supports the whole communications for the opening sales tickets for summer 2024.

Use the summer 2024 particular context to set a simple, immediate and creative concept that maximizes traffic to the site/app.

Summer 2024 will be a sport season. Whether it’s sea, mountain or both, french people are increasingly choosing their destinations based on their physical activity.

It’s also the year of major sporting events, such as Roland Garros, the Tour de France… and this year, between the Euro in June/July, and the Olympic Games in France in July/August, summer is going to be really sporty.