Strategic & Creative partner connecting brands with their next audiences

IMOCA REBIRTH

How to present the new CORUM IMOCA and its technical advancements in a way that’s never been done before?

Brief

In 2022, the sailing team encountered hard struggles, after a major damage on the IMOCA during the first event which affected the entire season. 2023 will therefore be a renewal for the CORUM Sailing team after 6 months of major development work on the IMOCA with the aim of the 2024 Vendée Globe.

Opportunity

Create a 3D blockbuster short film to mark a rebirth and announce a new hope. Produce an exploitable sailing asset that will be used for each new major challenges until the 2024 Vendée Globe

Answer

An epic, powerful, and imposing film drawing on legends of the sea, centered on rebirth. It spotlights the ‘new’ IMOCA confidently facing the elements and the race, performing at its peak.

UNLEASH THE FULL POTENTIAL
Client

CORUM

Year

2023