L’AVENTURE ILLUSTRÉE
Brief
Leverage the Transat Jacques Vabre to expand CORUM’s reach to a broader audience of sailing enthusiasts beyond its core community.
Opportunity
While competitors focus on performance content, take a step back and invite the community to explore the deeper values of offshore sailing. Create social media content that offers a breath of fresh air amidst the intensity of daily life.
Answer
An immersive illustrated instagram novel centered on a human adventure with the backdrop of the Jacques Vabre deckchair, the city of Le Havre, independence, life.




























Client
CORUM VOILE
Year
2021