Strategic & Creative partner connecting brands with their next audiences

Clients

L’AVENTURE ILLUSTRÉE

How can we craft a distinct sailing narrative that elevates the conversation and makes CORUM sailing team stand out?

Brief

Leverage the Transat Jacques Vabre to expand CORUM’s reach to a broader audience of sailing enthusiasts beyond its core community.

Opportunity

While competitors focus on performance content, take a step back and invite the community to explore the deeper values of offshore sailing. Create social media content that offers a breath of fresh air amidst the intensity of daily life.

Answer

An immersive illustrated instagram novel centered on a human adventure with the backdrop of the Jacques Vabre deckchair, the city of Le Havre, independence, life.

Client

CORUM VOILE

Year

2021