Strategic & Creative partner connecting brands with their next audiences

Clients

AMBITIONS VOILE 23

How to leverage the challenging moments faced by the sailing team in 2022 to kick off 2023 with renewed ambition?

Brief

In the wake of a challenging 2022 season filled with setbacks,  launch the 2023 season with renewed ambition to re-engage fans around CORUM’s sailing project.

Opportunity

It is during challenging times that a team can truly demonstrate its resilience and unwavering belief in a project destined for success. CORUM is not one to back down, and the start of 2023—just two years away from the Vendée Globe—was the perfect moment to deliver a powerful message and showcase its ambitions.

Answer

Deliver a message of compassion and hope for the challenges to come with a manifesto video narrated by Greg Evrard, its Team manager.

Client

CORUM VOILE

Year

2023

Athletes/talent

Frederic Evrard

Nicolas Troussel