in conjunction with the work of brand awareness necessary for growth, define and create the contents that will convert the general public of savings intentionalists into potential CORUM Life prospects.

2022, post covid crisis, we operate in a favorable context to make CORUM Life a reference for life insurance in France. For the launch of life insurance, our main target is not the first time savers who wants to invest small, but the one who potentially already has life insurance products with units of account and a report. We want to promote the specificities of CORUM Life as being the only ones capable of finally meeting the real expectations of “intermediate savers”.

To choose a life insurance means making concessions

and compromises. It’s well known that you can’t have it both ways… And yet, no one wants to have to choose between two good things. Frustration often leads to arbitral decisions. Clients rely on chance or affect to make the right decision, two criterias that are far from the real savings solution benefits.