Welcoming more savers to CORUM should not be

seen as a threat to the quality of relationships the brand maintains with its current clients. This campaign needed

to strengthen the loyalty of the existing 100,000 savers while encouraging new ones to join.

By bringing together CORUM savers who don’t know each other, the goal is to show that what connects them goes beyond their savings plan. They share a common vision

for the future and values that unite them..

We organized a social experience bringing together several pairs of CORUM L’Épargne savers with differences in age, appearance, origins but who share something in common without knowing it. Our two complete strangers will realize through the exchange and meeting that they share more than a moment but also common values ​​and passions which made them choose the brand to build their future.