In 2022, we supported CORUM to deploy a national campaign to raise awareness. Facing fierce competition & adressing new targets with less financial knowledge, our campaign narrative needed to have an insight that can broadly resonate.

Given that the target savers were generally not very comfortable with managing their savings, the goal was to establish CORUM L’Épargne as the only partner whose expertise empowers every French to become a confident and fulfilled saver.

We created an enthusiastic ode to question all savers: When they’re able to project with ambition and courage towards their future, why not do the same for their savings?
Our campaign showcases “Les nouveau épargnants” in their diversity (High-income earners, Retirees, Young professionals) with a voice-over states superlatives qualifying each person’s state of mind for their future choice. Each scene offers a slight step aside putting the subject into perspective.