From the start, Corum has prioritized transparency and support for every client. Before unveiling its new positioning through a large-scale campaign, the brand sought to implement a communication campaign that celebrates its current investors.

What could be more transparent and direct than a meeting between a CORUM saver and its CEO?
A unique occasion to discuss and exchange on the brand, its future and strengthen the link between the saver and the company.

A series of content starring 5 CORUM savers elevated

as proud ambassadors of the new brand signature

“Les Nouveaux Épargnants”. From an intimate discussion they had with the CEO to honest testimonials, we created creative material weaved into a 360 campaign.