Through the announcement of Vitality x Hummel new partnership, reinforce Vitality’s brand preference and equity among existing communities, spark curiosity and create desirability around the new jersey.

Translate this collaboration’s purpose into a simple & ownable narrative that the gaming community can grasp and get excited about for the upcoming year. Present Hummel to Vitality fans as the most legitimate partner as it matches its values and codes.

Vitality & Hummel have in common to put togetherness at the center. There are no great achievements without the power of team and community. Embody both brands, incarned by their logos animal representations: bumble & honey bees playing and joining forces to craft the first jersey and the future for 2023.