Define the creative direction and produce a content campaign for the reveal and the full LEC competition of the new LOL LEC Vitality roster.

For its 2021 roster, after several disappointments in the category, Vitality tries everything and decides to recruit colorful personalities, with strong characters, hotheads who will do anything to win.

Assume the madness of each character in the team, remake iconic horror movie scenes and showcase the super anti-heroes. Present each team member as a “super” villain focusing on their individual dark side.