Strategic & Creative partner connecting brands with their next audiences

Clients

HOME JERSEY 21

How to tell Vitality’s brand values while considering its equipment partner adidas?

Brief

Reveal the Vitality 2021 Q1 home jersey.

Opportunity

To put on a jersey is to claim a belonging, join a family and come together under the same banner, around a common identity. It’s also to accept the past, present and future story of a team through failure and victory.

Answer

Based on the jersey’s pattern looking like a decision tree path represents the struggle of Team Vitality path, through victory and through defeat. A path full of decision and destiny opportunities.

Client

Vitality

Year

2021

Athletes/talents

Nikoff

Zywoo

Kydop