The Alternate jersey is the most hyped jersey of Vitality’s collections. It comes out every year during the summer and is considered as a lifestyle jersey more than a pure esports jersey. More than selling a new jersey design, install a second layer message, a story of lifestyle linked to Paris, the birthplace of the bee team.

Paris is the symbol of culture (art, music, fashion, cuisine, etc.) and can allow the brand to show its values ​​through these different means of expression.

Emphasize the Lifestyle side of Paris by highlighting these iconic places. A reveal video as a love postcard from the team for the French city.