Develop and align a 360° rollout for Senseo’s 2025 Tour de France activation. The plan should showcase the brand’s new consumer-engaging BBI and deliver an impactful and cohesive experience across all channels.

Roll out a national activation that can be adapted both in-store and online, with flexible regional adaptations to reach diverse audiences, strengthen local relevance, and build deeper emotional connections with fans.

A 12-week activation centered around « With Senseo, Restart the Tempo », structured around three key pillars : 

• Adaptation of the TV commercial and digital assets for the Tour de France. 
• Public-facing activation during the Tour de France.
•  360° engagement plan for the Tour de France, including localized initiatives.