Strategic & Creative partner connecting brands with their next audiences

SKWEEK SHOW

How to create opening credits that set the tone for the show, while departing from traditional sports program formats?

Brief

Define the opening credits for the new Skweek Show starring Tony Parker.

Opportunity

Produce a trailer that doesn’t surf on the usual Tony Parker clichés, and doesn’t give the impression that it’s yet another piece of content about him and his career.

Answer

Tony Parker welcomes us into his home but didn’t anticipate the timing. He now has just 24 seconds to get everything ready before his guest arrives. A race against the clock begins in true “money time”

Client

SKWEEK

Year

2023

Athletes/talents

Tony Parker