Define a back to school campaign helping raise awareness on SKWEEK media (LNB & Euroleague French Broadcaster). 

Current BBall content offering is fragmented and ever-changing. Position SKWEEK as an inclusive, holistic and edgy media that finally enables all fans to live their passion for basketball fully on a daily basis.

Because on SKWEEK, there is no basketball over another. Because on SKWEEK, we write & speak like we do on the court: unbridled, unedited, uncensored.And because that can only happen here. We created a unique SKWEEK campaign where all baskets players and their main ambassadors can play together.