Give the brand a new positioning to boost consideration, attract younger consumers, and strengthen its share of the coffee market. How can the brand’s new 2025 positioning in France drive relevance among younger audiences while regaining penetration?

Position Senseo as the only coffee brand that supports people in their real lives, every day, no matter what. Refresh the brand image to appeal to younger consumers while reinforcing its trusted, everyday presence.

Production of two TV commercials that embody the new slogan and brand spirit to life with humor and distinctive campaign codes. Using a touch of absurd, deadpan comedy, the ads playfully depict life’s little (or big) mess-ups, showing how coffee moments provide a quiet, comforting pause amid everyday chaos.