The Trail SS25 campaign must highlight the new features of the 2025 range: a new design language, new products developed with pro athletes and a more premium offer. The goal is to address all target audiences from pro trail runners to first timers.

The products are developed with athletes and tested to deliver premium performance. Thanks to Millet gear, runners can reach their goals, conquer peaks, and experience unique sensations wherever they are. Mountains and equipment are no longer the limit. Millet’s vision of trail running is defined by intensity, verticality, and the freedom to explore without boundaries.

Adopt a unique point of view that expresses Millet’s vision of trail running while staying true to its mountain values. The creative concept parallels a trail runner with the wind, a free spirit born at the foot of the mountains, moving untamed across any terrain, embodying Millet’s freedom, intensity, and verticality.