Make Millet 23’ Trail launch a commercial success while reinforcing its positioning as a premium mountain-expert.

The recent rise of the trail culture obsession with individual performances and transcendence at the center of the sport tends to obliterate its essence: the actual pleasure of free roaming.

Position Millet as the brand that encourages runners to experience trail in its freest form.
Reliable, durable, adaptable gears to confidently free your mind on the trail and enter the category with a proprietary point of view.

Taking the point of view of the gears that will never let you down: a trail shoe and a skyrunning vest. A statement of the brand’s ability to give you confidence through gear and advice. A story of adaptability and durability at the heart of Millet’s Trail product line. A quest for connection with spontaneity rather than performance.