_Vitality x adidas
For the first time, adidas co-designed the jersey of the Vitality team. They reached out to us to define the storytelling and create all the assets to promote and engage communities.
For this first collaboration, we had to create a shared narrative between a historic icon and an up-and-coming e-sport institution. Embracing both team’s avant-garde tech legacies, we decided to craft a 3D content highlighting the jersey’s futuristic pattern, the competition’s universes, as well as the actual pro players (during a shoot session) in order to push the border between the real and the unreal.
_Brand & Comms Strategic Planning
_Creative Production & Delivery
For the launch of the @teamvitality x @adidasparis alternate jersey, the team went all over Paris. With a jersey honoring its trophies and hometown colors, players and Fans joined hands to reinforce their genuine sense of belonging to the city of light. From the Sacré-Coeur to the Eiffel Tower, Vitality is more proud than ever to be from Paris.