Getting along with the global F50 campaign, the France adaptation should serve two purposes thanks to the aura of the PSG players : amplify its local impact and give an international rebound to the global campaign.

Show that the F50 is a boot engineered for speed that transforms players into a more confident, fearless, and daring version of themselves. The campaign concept « F50 MADE ME DO IT » highlights the idea that the boot performs so well, it compels players to take risks and be bolder on the pitch.

A creative campaign built around various 3D and 2D assets, featuring key Paris Saint-Germain players in a humorous tone.