On the occasion of the launch of the new Predator, Adidas Paris aims to locally echo the global concept of the « Golden Boot Race » by adapting it to the French market. The focus will be on highlighting the shoe’s ability to score goals and the obsession it creates among its new owners. It will showcase a relentless race to see who can score the most.

Thanks to the storytelling around Bingoal and a redefinition of communication with a playful tone, this campaign allows the brand to strengthen its community engagement and boost interactions on social media, supported by the selected talents.

At a lively garden party, Adidas players and social media personalities are invited to take part in a slightly outrageous bingo game. The idea: score the announced goals, fill their card, and hope to win the grand prize—the Golden Boot. Unpredictable, vibrant, and, of course, funny—it’s the ultimate challenge for all bingo enthusiasts.