Wembanyama, Mike James, Nando De Colo…. With such a promising card, the French event has nothing to envy its American counterpart.

Create excitement around the Leaders Cup among basketball content consumers by featuring the star host of the NBA tournament.

Feature the most French of all representatives of American basketball, the unique voice: the iconic George Eddy. Playing with US stereotypes, telling the idea that even American people would rather watch the french game than the NBA All Star Game.