Launch a summer hit, a cultural pop object to shake up youth & accompany them throughout the whole summer.

Highlight the brand’s values through the presence of a personality who is widely followed and recognized by Gen Z.

Recording of a song performed both by a well-known personality and by a fishing-themed mascot embodying the brand and its values. To support this hit, a music video will capture the overall vibe of the campaign, complemented by a photo relay on social media.