Deploy a 360 Halloween activation that elevates the brand platform “For the Bold in everyone” and connects with French Gen-Z on its favorite touchpoints.

Since ancient times, the vampire myth has fueled countless cultural works, making it perhaps the most well-known creature of all.  But did you know that for centuries, we’ve been openly lied to? 

No, vampires don’t have sharp, triangular teeth for blood; they sharpen them as a clan symbol to pay homage to their other favorite food: DORITOS.

LES MORDUS DE DORITOS was the Halloween concept for the brand, deployed on SOME and in-stores.
The main asset was a Youtube Video starring Kameto, Maghla, Amine & Grim. In this video released on Kameto YT channel, our influencers faced Vampires challenges to become real Mordus.