How to boost TCL awareness as an accessible premium electronics brand in France and drive sales during the Football World Cup in Summer 2026?

A digital-series campaign featuring Olivier Giroud as an Ambassador to build our storytelling on owning the greatness of shared moments around big sports events.

The greatest moments in football take on a whole new dimension when they are experienced together, closer than ever to the emotions.Our concept is anchored in a single creative idea: greatness, expressed through deliberately oversized objects and situations within the scenes. This concept unifies all product categories and positions each TCL product as an emotional amplifier of football moments.

We produced a series of five films starring brand ambassador Olivier Giroud, the iconic face of the French national football team, tackling the brand’s product pillars: TV, Sound bar, AC, Fridge and Washing Machine. The campaign was built around the tagline, « Les grands moments, ça se vit en grand », inviting consumers to immerse themselves in the unforgettable emotions of the summer 2026 football tournament with TCL.