In 2025, for the launch of the Kings League in France, our mission was to develop the brand locally as a leading football competition for all French football fans to engage with.

Harness the awareness generated by influencers to effectively retarget audiences and maximize engagement across viewership, venue attendance, and e-commerce traffic.

We deployed an amplification and acquisition campaign targeting Urban Football Purists and Gaming Gen Z, through a suite of tailored assets and aligned with conversion objectives. . This strategy integrated the Presidents’ drive to top-of-funnel awareness, and the local marketing agency focuses on mid-funnel engagement.