For the first time since 2009, France had the chance to host the 2023 World Ski Championships. Define the positioning and the identity of the upcoming international event. Following the difficult 2020 year that left ski stations empty, Courchevel Meribel 23 needed to own an inclusive vision for the future of snow sports. New generations are turning their backs on alpine skiing and no longer feel concerned by the discipline. 

When you fully experience the sensations of skiing, you can no longer do without it. Move the lines of skiing to allow as many people as possible to get involved and (re)connect to the sport.

Because skiing leaves a lasting mark on everyone who experiences it, we came up with a positioning and an identity celebrating the shared emotions that only ski can bring.

We believe that shaking up the established order is a source of progress. Moving the lines of skiing means opening the way towards a more inclusive, more innovative and more committed future.

Offer a holistic experience where sport, innovation and meaning combine to allow everyone to fully experience all the sensations and emotions of skiing and connect with them deeply.

It is by exploring all the sensations and emotions of skiing that we will succeed in reconnecting it to a wider audience.

It is by looking ahead to tomorrow that we will participate in its sustainability and that we will make our trace left a path for others.

It is by meeting all the people who ski in our resorts, our region and our country that together we will succeed.

Manifesto

“Skiing is one of those things you cannot explain

once you have lived those sensations, those emotion,

it marks your soul forever and leaves you craving for more.

2023 Ski World Championship at Courchevel-Meribel

will be a unique opportunity to lead the way

take on tomorrow challenges

and initiate a change for the generations to come

Our ambition is to open a gate for the future of skiing and gather people together.

For everyone to take part

we will create taylormade experiences that will sparks,

 renew and enhance our audience’s consideration for skiing.

And when the competition will start

all tied together with those precious emotions

Our hearts will race as one and jump into tomorrow.