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The Brief

For the 2021 olympics, the French Basketball Federation asked us to craft the common identity for its qualified teams during the competition

Our Answer

Embracing the artistic universe of the streets of Japan, we crafted 3 teams’ assets for preparation, competition and – most satisfyingly – celebration.

_Brand Identity

_Creative Production & Delivery

_Olympics Live

Supporting the federation with templates to feed millions of audiences with official game-day news from the team.