_Courchevel Meribel 2023

The Brief

For the first time since 2009, France will have the chance to host the 2023 World Ski Championships. The Organizing Committee asked us to define the positioning and the identity of the event.

Our Answer

Following an incredibly difficult 2020 year that left ski stations empty, we wanted Courchevel Meribel 23 to own an inclusive vision for the future of snow sports. Because skiing leaves a lasting mark on everyone who experiences it, we came up with a positioning and an identity celebrating these shared emotions.