Strategic & Creative partner connecting brands with their next audiences

Clients

LIPTON x THE VOICE

Structure this collaboration to maximize engagement and conversion locally, adapting global creative pillars.

Brief

Bring to life the 2026 co-branding partnership between Lipton Ice Tea and The Voice in France, creating a complete ecosystem involving consumer experience in Pizza Hut restaurants.

Opportunity

Lipton Ice Tea is partnering with Pizza Hut to offer consumers a fun and flavorful musical experience through a unique activation: “Donne de la Pêche à ta voix !”

Answer

During this refreshing and entertaining activation, participants will try to win their « The Voice » meal by holding the note « Lipton Ice Teeaaaaa » for as long as possible on a dedicated digital platform. The longer they hold the note, the greater their chances of walking away with their exclusive Lipton Ice Tea x The Voice meal for free. The most talented participants will also have the opportunity to win tickets to The Voice grand finale.

Client

LIPTON

Year

2026

Athletes/talents