LIPTON x THE VOICE
Brief
Bring to life the 2026 co-branding partnership between Lipton Ice Tea and The Voice in France, creating a complete ecosystem involving consumer experience in Pizza Hut restaurants.
Opportunity
Lipton Ice Tea is partnering with Pizza Hut to offer consumers a fun and flavorful musical experience through a unique activation: “Donne de la Pêche à ta voix !”
Answer
During this refreshing and entertaining activation, participants will try to win their « The Voice » meal by holding the note « Lipton Ice Teeaaaaa » for as long as possible on a dedicated digital platform. The longer they hold the note, the greater their chances of walking away with their exclusive Lipton Ice Tea x The Voice meal for free. The most talented participants will also have the opportunity to win tickets to The Voice grand finale.
LIPTON
2026