For the launch of the new Predator, adidas aims to locally echo the global concept of the « Golden Boot Race » by adapting it to the French market. The goal: highlight the shoe’s ability to score goals and the obsession it sparks among its new owners. A relentless race to see who can score the most goals.

Bring the Golden Boot concept to life through social-first contents, including YouTube, blending humor and goals. With a playful and offbeat tone, the campaign strengthens adidas’ community engagement and drives interactions on social media, powered by carefully selected talents.

TikTok football creators, along with Lyon and Lille players were invited to take part in a slightly outrageous Bingoal game. The challenge: score the announced goals, complete their card, and aim to win the ultimate prize: the Golden Boot. Unpredictable, energic, and of course funny, it became the ultimate challenge for both football fans and bingo enthusiasts.