Deploy a 360 Halloween activation that elevates the brand platform “For the Bold in everyone” and connects with French Gen-Z on its favorite touchpoints.

Since ancient times, the vampire myth has fueled countless cultural works, making it perhaps the most well-known creature of all.  But did you know that for centuries, we’ve been openly lied to? 

No, vampires don’t have sharp, triangular teeth for blood; they sharpen them as a clan symbol to pay homage to their other favorite food: DORITOS.

LES MORDUS DE DORITOS was developed as the Halloween-umbrella concept for the brand. It was deployed on SoMe and amplified in-stores to maximise the ownership of this key business momentum for the brand, that’s also one of the most saturated of the year.

The main asset, a Youtube Video starring Kameto, Maghla, Amine & Grimkujow, was released on Kameto’s Youtube channel. In this entertaining and playful content, our influencers faced multiple Vampires challenges that tested them and their craving for Doritos, to become real Mordus.